HOPE is a Swedish fashion label created in 2001, by the designers Ann Ringstrand and Stefan Söderberg. The first woman collection was launched in Autumn 2002 and in 2005 a collection for men was added to the concept.

It began as a creative discussion between two friends, Ann and Stefan, who both are passionate and extremely interested in well-made utility wear. After presenting a small test collection in autumn of 2001 they got the positive response necessary to launch HOPE to the market in 2002.

In the beginning a decision was made to focus and specialize only in Outerwear, Trousers and Accessories, to be able to deliver a quality and modern product without compromising. They wanted the concept to be original and unique rather than a traditional fashion collection with all product groups presented.